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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship ... relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and distribution; ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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Summary of Orlando sessions
Summary of Orlando sessions This article provides summaries of the sessions sponsored by the ... the cost of medical malpractice. Health care costs;Health care quality;Medical expenses; 10087 1/1/2004 ...- Authors: Society of Actuaries
- Date: Jan 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession>Code of Conduct; Health & Disability
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Worksite Marketing — A Channel Whose Time Has Come?
Worksite Marketing ... Article from: News Direct Newsletter Fall 2000 – Issue No. 35 Editor’s ... AFLAC, Colonial). Most rely on brokers as their primary producers. As a consequence, the insurer’s first ...- Authors: UNKNOWN Mark L Trencher
- Date: Oct 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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To Infinity and Beyond! The Future of Insurance
To Infinity ... Article from: News Direct Newsletter Winter 2001 – Issue No. 36 Editor’s ... profile mining will be a discipline in high demand by direct marketing companies. Advertising on different Web ...- Authors: Application Administrator
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Affinity Marketplace for Actuaries
Affinity Marketplace ... Article from: News Direct Newsletter September 2003 – Issue No. 44 ... obtain permission to initially test response with direct e-marketing efforts. Marsh Affinity has provided ...- Authors: Dwayne Thompson
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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P^2IMA = 12 Dog Bones
P^2IMA = 12 Dog Bones ... Article from: News Direct May 2005 – Issue 50 18 NEWSDIRECT P 2 ... Neal from Marsh Affinity, Nancy Manning from AEGON Direct Marketing Services,and myself. The panel decided ...- Authors: Jay Jaffe
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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Credit Life and Disability Active Life Reserves
Credit Life and Disability Active Life Reserves This article is the abstract from a paper that provides methods and formulas for calculating ... Article from: News Direct Newsletter September 2004 – Issue No. 48 ...- Authors: Christopher Hause
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Reserves - Life Insurance